Introducing Piaget Extremely Lady: A Charismatic Creation

Press Release – Pre-SIHH 2018

Introducing Piaget Extremely Lady: A Charismatic Creation

With its distinctive pairing of intricate gold work and its seductive oval dial, the Extremely Lady watch harks back to the 1960s, a period of complete liberation when traditions were turned upside down.

Captivating designs, unexpected materials and vivid colour contrasts put Piaget at the heart of an unprecedented style. By making use of all kinds of hard stones and leaning on its complete mastery of jewellery techniques, Piaget demonstrated that with audacious creativity a watch could be turned into an exuberant work of art.

During those liberated years, the brightest stars and influential tastemakers of the era gathered in the most alluring destinations to celebrate life in a stylish and hedonistic way. The Piaget Society embraced both the originality of the Maison’s designs and the creative freedom they represented. With every one of its creations, Piaget continues to invite every member of the Piaget Society to live on the “sunny side of life”, letting themselves be seduced by a unique lifestyle and art-de-vivre filled with radiant moments. Once a bold creation with its unconventional oval stone dial and intricate gold bracelet, the Extremely Lady watch has become a Piaget signature that captures the spirit of the era. Elegant and radiant as ever today as it was when it made its appearance on the wrist of the most adventurous fashion mavens, the Extremely Lady watch makes its return exclusively in time for SIHH 2018, reimagined for today’s glamorous set.

Alongside ultra-thin calibres and jewellery watches, gold bracelets featuring original designs became one of the Maison’s signature innovations during the 1960s and 1970s. With its latest design, Piaget honours a rich tradition of turning precious gold into sumptuous textures through the virtuosity of its goldsmithing. Luscious fur with a soft curled texture is the inspiration for a new Extremely Lady watch featuring a refined bracelet that shimmers like this rare skin. With exceptional suppleness, the voluptuous fur-like gold wraps around the wrist to reveal its sensual side. The luminosity of the 18K pink gold fur decor bracelet is intensified by the pearlescent mother-of-pearl dial delicately set with 24 brilliant diamonds.

Forever chic and charismatic, the new watch is emblematic of this freedom to always explore new shapes, textures and colours in the pursuit of beauty.